Haircare in 2030
Haircare What does haircare look like in 2030? Envision a world where your face cream is tailor-made for your DNA, your hair mask knows you got highlights last Thursday, and your serum has a better handle on your likes, your dislikes—even what you had for breakfast—than your partner. Innovators from the worlds of tech and beauty are dreaming up these hyper-personalised beauty products right now, and they'll be in our hands as early as this year. If half—hell, if a quarter—of the predictions in this story pan out, the next generation of lipsticks and hydrators will be virtually unrecognisable. Custom hair care: Take a survey, and brands like Prose and Function of Beauty create unique shampoos, conditioners, and masks based on your answers. Prose even takes your ZIP code's pollution and hard-water levels into account. But that personalisation comes at a price. “The formulas out ...