Haircare in 2030
Haircare
- What does haircare look like in 2030?
- Envision a world where your face cream is tailor-made for your DNA, your hair mask knows you got highlights last Thursday, and your serum has a better handle on your likes, your dislikes—even what you had for breakfast—than your partner. Innovators from the worlds of tech and beauty are dreaming up these hyper-personalised beauty products right now, and they'll be in our hands as early as this year. If half—hell, if a quarter—of the predictions in this story pan out, the next generation of lipsticks and hydrators will be virtually unrecognisable.
Custom hair care: Take a survey, and brands like Prose and Function of Beauty create unique shampoos, conditioners, and masks based on your answers. Prose even takes your ZIP code's pollution and hard-water levels into account. But that personalisation comes at a price. “The formulas out there now tend to be hand-mixed by chemists in a lab, which means they're often expensive,” says cosmetic chemist Joe Cincotta. (Indeed, a shampoo, conditioner, and mask from Prose will run you $88 (~Rs 6,200).
“As we move toward greater personalisation, the whole industry is going to have to mass-produce customised formulas.” He predicts you'll fill out a survey—or even analyse your hair health with a device at home—and then an algorithm will generate the best formulas for you. A shampoo bottle with a generic base will move down a factory's conveyor belt through different filling stations. “Based on your hair's needs, maybe you'll get 0.5 millilitres from station two, two millilitres from station three, and nothing from station four,” he says. “The bottle will get a label with your name on it—delivered to your house in three days.” He predicts skincare will go the same way, and that means “everything will be digital—you'll never have to leave your couch. Brick-and-mortar stores will become a thing of the past. It's sad, but this is the future.”
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